This may be the single best piece of writing advice I have ever heard (and which I cannot find any reference to online).
It came by way of my professor for Persuasive Communication, Dr. Martin (whose first name I can’t recall), at the University of Michigan around 1982. He said the quote came from Jack Valenti, former speechwriter to President Lyndon B. Johnson:
Keep it short, sharp and punchy.
That says it all for a writer. Do you need anything else?
If you have heard this line, please let me know the source!
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